City Strategic Vision and Council Goals
On March 3, 2025, the City Council participated in a Priority Setting Workshop where Council adopted a strategic vision framework and modified their Council Goals to guide decision-making and long term planning for Cupertino. The goals from 2023 went from five to six, as Council unanimously voted to split the existing goal of “Sustainability and Fiscal Strategy” into two separate goals -- Environmental Sustainability and Fiscal Strategy. While these are intended as multi-year goals, City Council reviews them every two years and may adopt the same goals or revise them as needed.
Additionally, as part of the Strategic Vision Framework, Council unanimously adopted three focus areas – Fiscal Resilience, Small Business Revitalization, and Emergency Management. These will help guide strategic initiatives and resource allocation to better serve the community.
The City Council goal-setting and strategic planning process is paramount to provide a framework for the City's priorities, City budget, and the two-year City Work Program. This process ensures that the City's efforts are aligned with the goals set by the City Council and are important to the Cupertino community.
City Council Goals
Public Engagement & Transparency
Creating and maintaining key conversations and interactions with the Cupertino community.
Transportation
Providing access to an efficient, safe multi-modal transportation system for our community, and advocating for effective, equitable mass transit in the greater region. Improving Traffic Flow and Alleviating Congestion
Housing
Contributing meaningfully and in a balanced manner to the housing inventory in support of our community needs, including affordable housing (from extremely low-income to moderate-income level housing) and addressing homelessness.
Quality of Life
Furthering the health and well-being of all Cupertino community members.
- Air Quality and Noise
- Public Safety
- Recreation
- Access to Goods and Services
Environmental Sustainability
Maintaining Cupertino’s commitment to building a sustainable and environmentally resilient community for future generations.
Fiscal Strategy
Ensuring financial stability by continuing responsible fiscal management practices throughout all city-wide operations.