City Strategic Vision and Council Goals
In March 2025, City Council participated in a Priority Setting Workshop to set the priorities for the next two Fiscal Years, modified Council Goals, and unanimously adopted a Strategic Vision Framework to guide decision-making and long-term planning for Cupertino.
Council voted to split the existing “Sustainability and Fiscal Strategy” goal into two separate ones – Environmental Sustainability and Fiscal Strategy – resulting in a total of six Council Goals. While these are intended as multi-year goals, City Council reviews them every two years and may reaffirm or revise as needed.
The newly-adopted Strategic Vision Framework features focus areas – Fiscal Resilience, Small Business Revitalization, and Emergency Management – to help guide strategic initiatives and resource allocation to better serve the community.
The City Council goal-setting and strategic planning process is paramount to provide a framework for the City's priorities, City budget, and the two-year City Work Program. This process ensures that the City's efforts are aligned with the goals set by the City Council and are important to the Cupertino community.
City Council Goals
Public Engagement & Transparency
Creating and maintaining key conversations and interactions with the Cupertino community.
Transportation
Providing access to an efficient, safe multi-modal transportation system for our community, and advocating for effective, equitable mass transit in the greater region. Improving Traffic Flow and Alleviating Congestion
Housing
Contributing meaningfully and in a balanced manner to the housing inventory in support of our community needs, including affordable housing (from extremely low-income to moderate-income level housing) and addressing homelessness.
Quality of Life
Furthering the health and well-being of all Cupertino community members.
- Air Quality and Noise
- Public Safety
- Recreation
- Access to Goods and Services
Environmental Sustainability
Maintaining Cupertino’s commitment to building a sustainable and environmentally resilient community for future generations.
Fiscal Strategy
Ensuring financial stability by continuing responsible fiscal management practices throughout all city-wide operations.